🛠️ The WayCup Engine
Welcome to the WayCup Engine. This is the single source of truth for our institutional knowledge, AI-augmented workflows, and Fractional CTO playbooks.
🏗️ 00: ENGINE (Foundations)
The internal operational protocols, security baselines, and foundational systems.
🏛️ System & Architecture Standards
- Standards: Architecture Philosophy & Standards | Engine Rules & Standards | WayCup Markdown Standard
- Registries: Native Capabilities Registry | AI Agent Registry | Project Registry | Secret Registry
📄 Operational SOPs & Protocols
- Workflows: Curator Operations SOP | CTO Communication Protocol | Finance SOP | Git Branching Strategy
- Strategy: Internal Pillar Strategy | Innovation Labs Strategy | Historical Archive Strategy
🛡️ Thin Client Infrastructure (TCI) & Hardening
- Core Specifications: TCI v2 Specification | Clasp Identity Isolation | MCP Architecture | MCP Latency Fix
- Device Security: Laptop TCI Hardening | Developer Sandboxes
🎛️ Infrastructure & Tooling Playbooks
- Cloud & APIs: GCP Resource Hierarchy | Looker & API Ingestion Playbook
- Environment: Terminal Aliases & Functions | Terminal Rescue Guide | Obsidian-Vertex Sync Script
📈 Documentation & Logs
- Status: Changelog | Roadmap | Migration Log | KB Deployment Pipeline
- Logs: Work Log: 2026-05-19 | Operation Anti-Gravity Kickoff
👥 Team Profiles & Onboarding
- Profiles: Kevin Dockman Profile | Brenn Almario Profile | User Profile Template
- Onboarding: GTM Onboarding (WSL)
🔌 HubSpot KB Reference Map
The indexed knowledge bridge of automated, high-signal HubSpot capabilities.
- Setup & AI: Account & Setup | AI & Breeze | Automation & Workflows
- Content & CRM: Content & Website | CRM & Records | Data Management
- Marketing & Sales: Marketing Tools | Sales Tools | Service Tools
- Commerce & Ops: Commerce & Revenue | Reporting & Dashboards | Integrations & Partners | Legacy & Deprecated (COS)
🎣 01: ATTRACT (Marketing & Prospecting)
Generating high-fidelity leads, nurturing prospects, and establishing deep authority. From CTOx Modules: 3 (Position) & 5 (Pipeline)
🎯 High-Level Strategy & Playbooks
- Positioning: WayCup Digital Marketing Strategy | Authority & Content Strategy | ICP & Niche Definition | The CEO’s Guide to Fractional CTO
📥 Prospecting & Outreach Campaigns
- Lead Gen: Cold Prospecting & Lead Gen | Clay Lead Enrichment
- Scripts: Empathetic Sales Pitch | Trojan Horse Framework | Cold Email Setup & Deliverability
⚙️ Content & Authority Flywheel
- Production: Content Creation Flywheel | LinkedIn Profile Overhaul | LinkedIn Fishing Cadence
- Collateral: LinkedIn 4-Pillars Carousel | 4-Pillar Scaffolding Magnet | 30-Day Nurture Sequence
- AI Workflows: High-Fidelity Prompt Engineering
🤝 02: CONVERT (Sales & Scoping)
Transforming discovery conversations into high-ticket, long-term strategic partnerships. From CTOx Module: 5 (Pipeline)
🔄 Core Conversion Process
🔎 Discovery & Triage Scripts
💼 Pricing & Sales Assets
- Calculations: Pricing Models & Money Math | CTOx Services One-Pager
- Nurturing: Disarming Sales Objections | The Art of the Follow-up
🚀 03: SERVE (Delivery & Operational Frameworks)
Executing the high-value Fractional CTO mission and operating client systems. From CTOx Module: 6 (Deliver)
🛡️ Onboarding & Delivery SOPs
- Onboarding: Client Onboarding SOP | Client Onboarding Workflow Draft
- Operations: Functional Technology Framework | The FTF Guide | Client Operations & Delivery | Client Delivery Strategy
🧮 Operational Audits
- Asset & Budget: FTF Asset Audit Questionnaire | FTF Asset Audit Questionnaire Template
- Finance & Skills: FTF Budget Audit | FTF Budget Audit Template | FTF Team Skills Matrix
🗺️ Tech Project Planning & Execution
- Execution: FTF Technology Project Planner | Hosting Tech Strategy Session
- Planning: The Foresight Accelerator | The Quarterly Radar Review | The Impact Filter Tool
- Troubleshooting: High-Converting Website Guide | Looker Studio Copy-Paste Troubleshooting
📈 WayCup Internal Strategy
- Mindset & Finance: Fractional CTO Finance | WayCup Market Strategy | Scaling Mindset & Identity
👥 04: INTELLIGENCE (Client Portfolio)
Evergreen operational profiles, tech blueprints, and custom system configurations for client workspaces.
🏛️ Global Profiles
🌀 Conscious Leadership Group (CLG)
- Blueprints: CLG Delivery Blueprint | CLG Sales Dashboard Blueprint
- Analysis & Mapping: CLG Data Sheets Analysis | CLG Category Mapping
- Workflows: CLG Landing Page & Email Workflow Spec | HubSpot Tasks (June 2026)
🐕 The Dog Wizard (TDW)
- Blueprints: TDW Looker Studio Pro Blueprint | TDW Drag-to-HubSpot Blueprint
- SOPs & Integrations: TDW Fivetran Connection SOP | TDW Zapier CLI Integration | TDW HubSpot Native Workflows | TDW Looker Studio Service Account Migration
- Strategy & State: TDW Meta Gold Standard Strategy | TDW Project State | TDW Looker Studio Dashboard State | TDW Franchise KPI Dashboard Announcement
🏎️ VT Superchargers
- Discovery: VT Superchargers Triage & Discovery Prep
Generated and maintained by the WayCup Lead Architect via Gemini CLI.